USHER — Super Bowl LVIII Rollout

USHER

2024

Digital Director

multi/title

Strategy

Led the digital rollout for Usher's Super Bowl LVIII halftime show, working with Aakomon Jones, GetEngaged and partners at Apple, Gamma, the NFL and Roc Nation. Creative director: Aakomon Jones. Digital marketing: GetEngaged. Head of digital, Lafitte Management: Megan Healey. Artist management: Lafitte Management.

Lead the digital rollout for USHER’s Super Bowl LVIII halftime show across the participating creative and brand partners.

Digital direction led the rollout with Aakomon Jones, GetEngaged and partners at Apple, Gamma, the NFL and Roc Nation.