USHER — Essence Festival

USHER

2024

Director

multi/title

Motion Design

A 60-second intro for Usher's Essence Festival set, marking 20 years of Confessions. Usher walks the audience through a futuristic museum where screens holding memories shift, crack, shatter and reconnect to bring him on stage. Creative director: Aakomon Jones. Creative producer: Alex Abaunza. Production company: Silent House Group. Editor: Oli Chen. VFX: Ein Garden.

Case Study

The brief

Create a stage introduction for USHER’s Essence Festival set that marks 20 years of Confessions.

Our response

Directed a 60-second film that leads the audience through a futuristic museum. Screens holding memories shift, crack, shatter and reconnect to bring USHER on stage.