USHER — Coming Home – multi/title

USHER — Coming Home

USHER

2024

Album Creative Direction, Photography

multi/title

Creative Direction

Album creative direction for Coming Home with Aakomon Jones: the digital and physical packaging, the campaign photography, the visualizers and the merchandise. Vinyl packaging and graphic design: Allen Chiu, Bellamy Brewster. Merchandise art direction and design: Bellamy Brewster, Virgile Flores. Executive production: Ryan Hahn (HPLA). Label: Gamma. Includes the Jungkook × USHER “Standing Next to You” single release.

Case Study

The brief

Develop the creative campaign for Coming Home across digital and physical packaging, photography, visualizers and merchandise.

Our response

Album creative direction with Aakomon Jones spanned the packaging, campaign photography, visualizers and merchandise. The work also includes the Jungkook × USHER Standing Next to You single release.