Spencer Barnett — Welcome to My Mind & I'm Fine

Spencer Barnett

2020

Creative Director, Director, Photography

multi/title

Creative Direction

A 360º campaign across two EPs, Welcome to My Mind and I'm Fine: artwork, logo, typography, music videos and merchandise. Directed the Slow It Down music video. Production: multi/title, blk mtn. Creative producer: Daniel Borrero. Welcome to My Mind — art direction and graphic design: Bellamy Brewster, Allen Chiu, Anton Reva. Illustrations: Simran Gleason. I'm Fine — art direction and graphic design: Bellamy Brewster, Allen Chiu. Directors: rubberband. Slow It Down styling: Brandon Tan. Management: Right Hand Management. Press: Wonderland, Flaunt, VMAN, CFDA premiere.

Case Study

The brief

Develop a visual campaign across Spencer Barnett’s Welcome to My Mind and I’m Fine EPs, extending from artwork and identity into music videos and merchandise.

Our response

Art direction and graphic design span the artwork, logos, typography and merchandise for both EPs. The wider campaign includes music videos, with Bellamy Brewster directing Slow It Down.