Must Exit — Brand Identity

Must Exit

2020

Art Director

multi/title

Creative Direction

Branding and identity for Must Exit, an audiovisual platform for music and residencies that funds artists. The system is a box that keeps shifting and morphing, with artists breaking out of it. Creative producer: Daniel Borrero. Animation: Michael Warneke. Additional logo and graphic design: Bailey Sondag. Digital production: multi/title.

Develop an identity for Must Exit, an audiovisual platform for music and residencies that funds artists.

The identity takes the form of a box that shifts and morphs, with artists breaking out of it. Logo, graphic design and animation carry the system.