Khalid — American Tour Merchandise

Khalid

2020

Creative Director

multi/title

Product Design

Creative direction and design for Khalid’s American tour merchandise, including pieces for his El Paso, Texas shows. Creative production: Daniel Borrero. Art direction and graphic design: Bellamy Brewster, Allen Chiu. Production: Ceremony of Roses. Management: Right Hand Management.

Case Study

The brief

Develop Khalid’s American tour merchandise across T-shirts, long sleeves and hoodies.

Our response

Creative direction, art direction and graphic design built the collection around the American Teen script, with front and back applications and dedicated pieces for the El Paso shows.